What’s the future for events?

“By failing to prepare for the future, you are preparing to fail in the future”

Benjamin Franklin
Virtual Events 2020

Sadly this is the scenario in every sphere of life. Given the current pandemic, the entire world is just 1 step away from in-person events/ meetings hysteria. However, hosting events will always be the cornerstone of any corporate ecosystem. From advertising to lead generation, reaching the decision-maker, or positioning your brand; event management has created its dependency and is very intricately linked with a company’s progress. Unfortunately, the outbreak of Covid-19 has brought the entire world to a standstill, and fortunately, that has paved way for digital events where the attendees can be connected on a common virtual platform. In fact, to say that digital events are the future of this dynamic world would indeed be an understatement. Moreover, a few of the big organizations like adobe, soundboard, etc. very successfully hosted their marketing conferences last year through a virtual platform.

Furthermore, adding a digital component should not only help you run your ad-campaigns and marketing campaigns during times like these where no other operations are feasible it will also reduce the budget of hosting an in-person event, help you maximize your attendee reach because obviously plugging your earphones and logging in to the app is how we roll these days, your creativity is the limit when you host such events, you can either display your brand throughout the interface to position it well or mimic a convention hall or a large city to give the look and feel of the venue, lastly the digital content can be accessed on-demand and can be easily restructured in learning sessions, marketing video snippets, slide-share presentations, etc. and the events can be enabled for new content to reach more attendees and we can track the end-user actions like what are they downloading and getting a fair idea about the consumer behavior and the content for the potential events can be mapped according to their interests.

Also, hosting a digital event has become a really smooth process be it a Webcast which is more suitable for one-to-many communication where a speaker will address an audience or a web-conference which is a conference of a group of people on the same platform. However webcasting brags a much more comprehensive set of features where we can record the attendee behavior and map it with personalized metrics, gauge the engagement level, and identify which lead are the most qualified ones and it gives the speaker flexibility of adding and customizing the content before sharing it as an on-demand file. 

Executing all of these things can be easily done with the help of a mobile app where you can restrict the number of attendees or host an open event for 10000+ attendees, customize the application pertaining to the type of the event, and include all the features of an event app which will enhance the experience for the user and gauge their engagement level. So? Sounds interesting right?

We at NYUC are committed to working towards giving our users a smooth hassle-free experience for managing their event digital or traditional. Check out our website and let’s get in touch and work towards deploying your next hybrid event.